This year, luxury online fashion retailer Net-a-Porter launched a platform for customers who want to buy sustainable and ethical products. Finally, we are seeing big retailers encouraging and highlighting sustainability. The new platform, Net Sustain launched with only 26 brands, but has the aim to expand and add beauty products sometime next year.
Each product is carefully vetted to make sure it meets at least one of the five attributes of sustainability: locally made, craft & community, considered materials, considered process and reducing waste. We are all striving to be more sustainable, but it can’t be at the cost of style. With brands such as Maggie Marilyn, Mother of Pearl, Stella McCartney and Mara Hoffman, it’s safe to say we’re in good hands.
The retailer has been involved in the sustainable movement for some time now, with the Yoox Net-a-Porter Group already committing to 100% renewable power by 2020 and having their packaging FSC certified cardboard. But, its time other retailers and brands jumped on board.
Although it may be a little while until we have big companies like Myer and David Jones advocating for an eco-friendlier future, there are websites other than Net-a-Porter who share the same passion.
Thread Harvest is a website with a myriad of ethical and sustainable brands you can shop in one easy location. Not only do they have clothing, but also homewares, skincare and more. So, in other words, this might just be your new homepage. Another company we love is Ecoture, an Australian website that has earned its place in the world on its fashion and eco-ethical credentials.
While we all wait patiently for sustainable clothing to become the norm, our inner activist will have to shop around.